Identity politics

 Identity Politics

Identity Politics
[ Identity Politics]

noun

Informal. (used with a singular or plural verb):

[generally accepted definition]
political activity or movements based on or catering to the cultural, ethnic, gender, racial, religious, or social interests that characterize a group identity.

[As defined by 'Me']

one entity be that:

[ private/commercial/political/other ] or group

engaging in  

[ activity/movements ] 

Using cultural, ethnic, gender, racial, religious, or social interests and differences as a distraction whilst furthering their own:

[ needs, wants, desires, greed ]

or covering up their own ineptitude or worse to just stay relevant in a modern social media driven world.