[ Identity Politics]
Informal. (used with a singular or plural verb):
[generally accepted definition]
political activity or movements based on or catering to the cultural, ethnic, gender, racial, religious, or social interests that characterize a group identity.
[As defined by 'Me']
one entity be that:
[ private/commercial/political/other ] or group
[ activity/movements ]
Using cultural, ethnic, gender, racial, religious, or social interests and differences as a distraction whilst furthering their own:
[ needs, wants, desires, greed ]
or covering up their own ineptitude or worse to just stay relevant in a modern social media driven world.